Chinese media coverage on product launch
A fleet of hundred buses driving consumers to purchase Instead Softcup
Extensive coverage (from Internet & Magazine in China)
Advertisement in Healthy Times Newspaper
jOil available early March 09
Advertistment in Reader's Digest
Health Sciences partnered with China Women Activity Center, a wholly owned unit of the All China Women Federation, the largest social organisation in China focus on improving the well being of over 380 million women and their children, to promote and distribute its products.
Apple Daily & Singtao Daily Newspaper co-marketing programme
Article in Express Weekly Magazine, Hong Kong
Malaysian media coverage on product launch
Consumer's Testimonials (Chinese)
Product launch in Beijing, China (Oct 15, 2008)
Consumer's Testimonials (English)
Product launch in Hong Kong (Oct 21, 2008)
Consumer's Testimonials (Malay)
Product launch in Kuala Lumpur, Malaysia (Oct 23, 2008)
Discover the magic of INSTEAD Softcup at MEGALIFE magazine
Smart Solution for Women -The Standard
No wings or strings attached -New Sunday Times
Prime shelves location to draw consumers' attention
